Produce In Development
Next Gen Produce
A planned produce operating business being developed around commercial coordination, sourcing support, shipping, and practical program execution.
Discuss a Produce OpportunitySouth Texas holding & operating company
Building the next generation of produce businesses.
HD Produce Group LLC is a South Texas holding and operating company building and supporting businesses across produce commerce, operations, and technology.
Holding & Operating Company
Produce Commerce
Operational Systems
Technology Ventures
FreshCore ERP
South Texas
What we’re building
A business group formed around real produce-industry work.
HD Produce Group exists to develop and support focused businesses that solve practical commercial, operational, and technology problems in produce.
HD Produce Group takes an operator-led approach to developing and supporting its businesses and technology ventures. Operating knowledge is translated into business structure, workflows, systems, and ventures with a defined purpose.
The group draws on hands-on work with produce orders, shipping, documentation, invoicing, receivables, commercial coordination, and software development.
Companies & ventures
View Companies & VenturesFocused businesses beneath the HD Produce Group umbrella.
The current ventures include one planned produce operating business and one developed technology platform, each represented at its actual stage.
Technology Technology Venture
FreshCore ERP
A produce-focused business software platform developed within HD Produce Group around order-to-settlement workflows.
Visit FreshCore ERPHD Founder-led / South Texas
Founder & Managing Member
Hunter DeBerry
South Texas
Hunter DeBerry is the founder and managing member of HD Produce Group LLC, a South Texas holding and operating company focused on the produce industry. His experience includes wholesale produce sales support, order entry and coordination, shipping documentation, invoicing and receivables, operating-process improvement, and produce-focused software development. His commodity experience includes onions, carrots, and watermelons, with work connected to South Texas and Mexico-origin produce programs.
About the founder and groupFeatured technology venture
FreshCore ERP turns produce-operating knowledge into a connected platform.
Developed around order-to-settlement work, FreshCore connects commercial records, product movement, documents, financial follow-through, and company controls.
- 01 — Order — Commercial record
- 02 — Movement — Ship · Receive · Lots
- 03 — Documents — Requirements · Support
- 04 — Financial — Invoice · AR · AP
- 05 — Settlement — Grower · Commission
Company controls — Permissions — Attachments — Operational inquiry
- Orders and product movement
- Lots and inventory
- Documents and attachments
- Invoicing and receivables
- Purchases and settlements
- Multi-company permissions
Insights
View All InsightsPractical thinking for produce operations and systems.
Field notes from Hunter on the workflows and decisions that shape produce businesses.
Why Produce Businesses Lose Control Between Order and Settlement
A practical look at the handoffs that turn a clean order into an unclear shipment, invoice, receivable, or settlement.
Building Better Documentation Into Daily Produce Operations
Documentation works best as part of the transaction and the daily decisions around it.
What to Consider Before Choosing Produce ERP Software
The strongest software decision connects operating requirements, exceptions, controls, and feature evaluation.
Contact HD Produce Group
Start a conversation with HD Produce Group.
Share a business opportunity, produce-industry need, technology question, or potential fit with HD Produce Group.